0%

Episode 46: Hitting REORG on Digital: A Big Shift for the Nation’s Largest Local TV Company

Mon, 26 Apr 2021

Share:


Nexstar Media Group owns one of the nation's largest local digital operations, with 122 local websites, 316 mobile apps and more than $200 million in digital revenue last year. But it underwent a major reorganization in late 2020, shutting down its separate digital venture and jettisoning unprofitable products. So, where's the company headed in 2021? This episode features an interview with Karen Brophy, a former Hearst newspaper executive who was tapped recently as president of Nexstar's digital division.


Follow Your Hosts!

Comments

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Podcast Sponsors

Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated┬ámedia . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.

The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.